Is it award winning? Will it generate PR buzz? Is it a first thought? Is it worth pursuing? Have I seen this before?
Faced with these questions day in and day out, we are often led to a state of inactivity, and end up doing nothing.
So, I choose to just DO.
I follow my instincts and try not to predict the outcome. Thankfully, my belief in this approach has only gotten stronger as it has helped me win the trust of clients, push them to take a leap of faith, while being rewarded across major award shows such as Cannes, One Show, Clio, D&AD, LIA, New York Festivals, MENA Effies, Epica, AdFest & Dubai Lynx along the way.
The pages to follow will tell you more about me as a person (extremely important since we spend a huge portion of our lives at the workplace), and as a professional.
If you find it interesting enough to have a conversation,
do give me a call or reach out via email: